The Marketing Engineer.
I’m Mary-Anne Da’Marzo. I created B.R.A.I.N.™ and The Hierarchy of Desire™, and I run Firebelly Media, where we build brands with AI for the businesses that want it done for them.
Marketing Engineers is where I teach everyone else to do it themselves.
I could have kept all of this locked inside an agency. I’m teaching you to build your own.
I want to teach you the power of using AI properly, and get it into the hands of as many people as possible who are doing amazing things and getting their vision out into the world.
B.R.A.I.N.™ takes the stress and the noise out of being a creator, a founder, a brand owner or a service business owner, so you can focus on driving your business in the very best way.
Mary-Anne
13 years of notes. Then the tech caught up.
For 13 years I documented everything: every process, every framework, every structure I used to build and train the very best agency team. Spreadsheets for everything. Every file named, every asset tagged.
When AI got good enough, all of that became the training. Over 50 frameworks, years of process and a way of naming and tagging that lets AI find anything. That’s what B.R.A.I.N.™ is built on.
“Little did I know that years ago, when I was being psychotic about documenting structures, spreadsheets and tagging things, it would let me move at lightning speed when the tech was ready.”
Mary-Anne Da’Marzo
It started with my first AI video on 23 January 2023, eight weeks after ChatGPT launched: “Could this be the end of Google?”
Watch it on TikTokAI changed everything. Marketing has to catch up.
We no longer need marketers who only make things. We need Marketing Engineers: people who can teach AI who a brand really is, then let it do brilliant work at scale.
I want you to build an AI team trained as well as you’d train a new employee. This isn’t about doing everything faster. It’s about doing everything 1 million times better.
Codify, then automate.
- Write the brand down properly before you add AI to anything
- Real customers, in their own words. Never made-up personas
- Plain English. If a 12-year-old can’t follow it, it’s not finished
- Sell the real human moments behind every product
I build in public.
What’s live and what’s hype in AI marketing, how I use it on my own content, and the life around it.