Build your brand B.R.A.I.N.™
Scale everywhere.
Your brain knows who you are, who buys and why. Your verbal, visual and sonic brand identity makes you unmistakable. One engine takes it everywhere.
For e-commerce brands, creators and service businesses. Works in Claude and Codex.
Who are you? Here’s how it works for you.
Your look, your voice, your sound. Every post.
Your B.R.A.I.N.™ knows- Your point of view and your origin story
- Your audience: who watches, what they ask, the words they use
- Every on-screen look, every hook, every sign-off
- What you offer: courses, products, brand deals
Every product. Every customer. Every campaign idea.
Your B.R.A.I.N.™ knows- Every product, even hundreds, and who each one is for
- What’s actually selling, and which ads really work
- The real moments your customers need you
- Your year of campaign ideas, timed to demand
Who hires you. And why they say yes.
Your B.R.A.I.N.™ knows- Every service, packaged clearly, with who it’s for
- Who hires you, and the moments they pick up the phone
- Your reviews and results, sorted by who they persuade
- How your whole team sounds, in every proposal and post
Run an agency? B.R.A.I.N.™ for Agencies comes later.
AI with no brain sounds like everyone.
Most people add AI before they teach it who they are. The words drift, the voice changes from channel to channel, and every new tool makes another version of the brand.
A deep brand identity, built from real research, is what stops AI content feeling, looking and sounding like AI. It sounds like you.
Flip the switch ↓
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- Could be any brand
- Words you’d never use
- No real customer in it
You said you’d go anyway. Now you can. Taped seams, packs into its own pocket, and it’s on the next hill whether the forecast likes it or not.
- Built from your customers’ own words
- Real moments on wet walks
- Your voice, edge 7 out of 10
One brain. Three ways to be unmistakable. One engine.
The brain
Who you are, who buys and why. The engine researches your market for you, then builds the strategy with you: your gap, your customers, why they really buy, and your campaign ideas.
Your brand identity
Verbal: how you talk. Visual: how you look. Sonic: how you sound. Locked, written down properly, and ready for every AI tool you use.
One engine, everywhere
The Distribution Engine turns your brain into finished posts, videos and ads for every channel, in a ready-to-post folder.
Add one connector. Then just talk.
- 01Get your B.R.A.I.N.™ linkOne private link, for your kind of business.
- 02Add the connector to Claude or CodexPaste the link once, sign in with your email, and it’s there on desktop and phone.
- 03Say “build my brain”Short guided sessions, one question at a time, with an example answer every time.
- 04Open your Brand Brain pageEverything in one place, in your own design. Every AI tool can read it.
We’ve done all the building. Once you have access, you add one custom connector to Claude or Codex. Behind it sits a full suite of marketing software, ready to use in whatever way suits your workflow, your business and what you need. Everyone’s set-up is personalised to them.
No files to download, no set-up to break. The engine is the expert in the room; you bring what only you know. Always the latest version.
Built for how you make money.
The same engine runs every track. Only the parts that differ by business change, so “your products” becomes “what you offer” for a service business.
E-commerce
For Shopify brands. Every product, every customer, every campaign idea. Even if you sell hundreds of things.
See this track Ready at launchCreators
For anyone who makes content for a living. The exact workflows I built for my own content, packaged so you can run them too.
See this track Ready at launchService businesses
For anyone who sells a service. What you offer, who hires you and why, built into a brain your whole team can use.
See this track Coming laterAgencies
For agencies running brands for clients. Set up a B.R.A.I.N.™ for every brand you work with.
Register interestIt listens to your market before it writes a word.
It reads your market in depth: what your customers really say, where your competitors fall short, when demand peaks and what really sells.
Your Brand Brain. One page. Everything.
Who you are, how you look, your year of campaign ideas and ready-to-post work, on one page in your own design. Share it with your team, your freelancers and your agency.
- A branded PDF of every part, plus an AI version every tool can read
- Your AI rulebook, so Claude, ChatGPT and Gemini all talk like you
- “Update my brain” every month: what changed in your market and new campaign ideas
B.R.A.I.N.™ is where it starts. The packs will blow your mind.
Imagine every piece of content you’ve ever made, searchable in seconds and reporting back on itself. A whole universe of customer types, kept fresh by what people are saying right now. A team of AI agents behind you. Every pack plugs straight into your brain.
Content Vault
Every photo and video you’ve ever made, searchable in seconds, and every new piece reported back on.
Look closerDrop 03Avatar Expansion
Grow from your core customer types to a whole universe of them, each at full depth, kept fresh by what people are saying right now.
Look closerDrop 04AI Workforce
Supercharge your brain with a team of AI agents behind you, each one trained on it, each with a job to do.
Look closer
We don’t need more marketers. We need Marketing Engineers.
AI has changed, well, everything. A Marketing Engineer trains AI the way you would train a brilliant new hire: who the brand is, who buys, why they buy, and how it talks, looks and sounds.
What is a marketing engineer? Read the full answer
“This isn’t about doing everything faster. It’s about doing everything 1 million times better.”
I could have kept all of this locked inside an agency. Instead I’m teaching you to build your own, so you can take the stress and noise out of running your business and focus on what moves it.
Mary-Anne Da’Marzo,
The Marketing Engineer
Start today.
The Hierarchy of Desire™
Why people really buy, in five levels. Get the AI tool and run your brand through it.
Get it The listWomen in AI
The women building AI, not just talking about it. Ones to watch, with links to follow them.
See the list Every weekNew News!
What’s live and what’s hype in AI marketing, each with a free one-pager.
Read it ReadingThe book list
The marketing and psychology books worth your time.
BrowseOne brain. Your whole team.
Once your brain is built, your team can work from the same live version in their own Claude. Everyone reads the latest approved brain, from desktop or phone. When someone leaves, their access goes with them.
How it works for teamsWhat’s new. What to do about it.
New releases, what’s coming, and the AI news that changes how you work this week.
Gemini 4 Argon lands in Antigravity for Google AI Pro subscribers
Deep, multi-step work just got cheaper to try. The model can only go as deep as the brief you give it.
16 October 2026 · via Google for DevelopersB.R.A.I.N.™ opens on 1 December with three tracks
Join the waitlist now to be first in when the doors open.
14 October 2026ChatGPT now suggests apps mid-chat and launches Dots agents
AI is becoming the place people get things done. Make sure it tells your story right.
14 October 2026 · via TechCrunchThe short version.
The questions people ask most, answered in a sentence or two.
What is Marketing Engineers?
Marketing Engineers is the do-it-yourself home of B.R.A.I.N.™, by Mary-Anne Da’Marzo, The Marketing Engineer. You build your own brand B.R.A.I.N.™, so every AI tool knows your brand as well as you do.
What is a brand B.R.A.I.N.™?
It’s brand guidelines that AI can actually use. It knows who you are, who buys and why, and how you talk, look and sound, all researched from your real market.
Which AI tools does it work with?
Claude and Codex. You add one custom connector, and behind it sits a full suite of software, personalised to you. Then say “build my brain” and it walks you through.
Do I need to be technical?
No. If you can send an email, you can do this: it asks one question at a time and shows you an example answer.
Who is it for?
E-commerce brands, creators and service businesses at launch, with a track for agencies after. Each track is built for how that business makes money.
When does it open?
B.R.A.I.N.™ opens on 1 December 2026. Join the waitlist to be first in.
Can someone build it for me?
Marketing Engineers is do-it-yourself. If you want it done for you, Firebelly Media builds your B.R.A.I.N.™ and runs it for your whole team.
Oh, and of course, this whole site was made by B.R.A.I.N.™!
Build your brain before your competitors do.
Join the waitlist and you’ll be first in when it opens.
- The B.R.A.I.N.™ engine for your track
- The course, included: a short video and a written workflow for every step
- 12 months of updates included